Herrington Consulting approaches your business as a whole entity, not just parts of a whole. Where needed, we network
and coordinate for you other business professionals in order to provide you with the services required (i.e. CPA’s,
branding specialists for logo creation, Web site designers, direct mail providers, etc.). The services below are offered
on an al a carte basis, although we recommend that you consider choosing the whole bundle for best overall success.
In a small business - everything is interconnected. Herrington Consulting can help you with any combination
of services that meets your specific needs:
• Biggest “bang for the buck”
• Money well spent
• RESULTS
You can't afford to "throw spaghetti at the wall to see what sticks."
Rates: We will provide a quote with details of the work we will complete together and a full project estimate
based on $40.00 per hour times the hours expected to be required to complete your project.
Marketing Plan & Actualization
Marketing Plan & Actualization:
Generating a detailed account of your target audience is the first step. From there, we explore their world to gain a better understanding
of who they are and what is important to them. Once this is determined, we sit down and come up with a marketing strategy
to implement and actualize, together, over the next 12 months.
If you already have many of the Five D's completed,
then we focus on how to best use them to your fullest potential. Your expertise is your product or service.
We talk about how we can bring that knowledge to your target audience. Your plan is personalized to your style,
to your industry and to your business.
Internal Systems
Back Office Analysis:
We look at your accounting software and your customer relations management (CRM) program details. Having previously been certified
in QuickBooks®, Peachtree, MAS 90 and MAS 200, my knowledge of these programs help you recognize where you are showing
a profit and where you can grow. As a prior ACT install professional and trainer, I have the ability to help you set up parameters
to track your marketing campaigns and realize your ROI.
Accounting System
Tells you where making money
Where loosing money
Where you need to focus your
marketing on
Where you are stable
CRM (Customer Relations Manager) Program
Track marketing endeavors
Tell you when you last touched base
with client/prospect
Options to tie into Accounting System
for hands on real time AR
Tool to make contact and keep
relationships
Professional Impression
First Impressions:
We take a look at everything from your Web site to your brochure, your personal appearance and your location; keeping in mind
you only have 3 seconds to make a first impression. We want to make those seconds count! A less than favorable first impression
can make or break your revenue stream.
External Appearance
Print
Brochure
Business Card
Professional
No typos
Quality paper
Color
Clear graphics
Radio Station WiiFM
• What’s In It For Me
• It is all about the client
Information clear
Clear logo
Eye catching – color, graphic,
phone number, etc.
Web Site
Clear and concise
Newsletter sign up ability
Tips & Hints page
Members Only page
High quality graphics on home page
Prospect Centric – make it about what
you do for them
Only buy because of 2 reasons:
1) ease pain
2) increase pleasure
ANSWER THOSE ON YOUR HOME PAGE
Newsletter
Monthly via email (constantcontact.com
works great)
Professional with some personality
Humor is important
Educational and resource for future
use by prospect/client
Branding here – not selling
Personal Appearance
Skin Care
3 seconds most important here!
Clear skin
No bags under eyes
No excess oil
No breakouts
No dry flaky skin
Clothing
Wear professional clothing
Be ironed
Match your colors/styles
Wardrobe has to reflect your Client
or Prospects Expectation
Hair
If Female: Hair/Make up
Updated & natural looking (no 80’s
pink cheek stripes or 90’s high
lip gloss)
No roots showing
Hair needs to be trimmed and controlled
Reflect an image your client or
prospect wants to see & is
professional
Effective Networking
Target Audience knowledge crucial
Not just age/location demographics
• WHO they are
• Where they shop
• What is important to them
• WHO they are connected with
Network with those who are connected with your target audience
Reciprocal pre-qualified leads
Research organizations which tap into your target audience (where they shop,
what is important to them, who they are
connected to)
3 Seconds! Remember, you only have 3 seconds to make a lasting first impression. Make those seconds count in person, on paper and on the net. Let Herrington Consulting help you and your employees make that first best impression.
In a small business - everything is interconnected.